In our opinion, one of the most common causes of illiquid apartments is the desire of the developer to increase the area for sale. This approach has the following consequences:
- long and narrow rooms as the perimeter of the house increases;
- long or winding corridors;
- flats larger than a country house, as the second and third levels, are added (the height of the house is determined by the floor mark of the last residential floor).
To solve this problem, it is advisable to do an analysis that will make it clear that a 10% reduction in area can be offset by an increase in sales speed, an increase in the sale price, a lack of residues and the need to make discounts.
An example of unsuccessful planning is the residential complex “Aleksandrovskiy 2.0”. The three-level apartments on the upper floors were illiquid remnants of the residential complex.
Our task was to sell 4 three-level apartments. For their realization, we have researched the market demand and reconstructed the 3 upper floors of the house.
As a result, the value of real estate was increased by 40%. All reconstructed apartments were sold.