Internet marketing does not stop developing, especially SMM. Social media marketing has long been not just text on Facebook. In the real estate market, SMM has specific characteristics and trends that we want to share with you. Read below for what to expect this year from social media marketing.
1. Motion design and naturalness
People are tired of Photoshop and perfect pictures. The popularity of Lightroom’s presets and inserts with PicsArt is over. The consumer wants to see real photos and Motion design in the content.
2.Focus on audience engagement, not likes
Likes on Instagram have already been canceled in many countries. By the end of 2020, they are likely to be completely gone.
So start getting used to other KPIs in SMM. Pay attention to the statistics involved: who keeps your posts, clicks, comments, and don’t forget that views are not a unique contact. Keep an eye out for organic reach.
3. AR and VR on the social media
Instagram masks and effects have already gained momentum. Brands have started creating AR filters for their businesses. With the development of smartphones, these technologies will only improve and become increasingly important on social networks.
4. Development of Dark Social
Social networks go back to their starts – from mass to personal communication.
Increasingly we see stories that are closed to a certain audience, secret chats in Telegram, and communication in Messenger. There will be less direct interaction with people and more private communication on Facebook Messenger, WhatsApp, Viber, Telegram and Instagram.
5. User-Generated Content
User-generated content will be more popular. Facebook business pages are losing reach. People are less trusting of companies and more trusting of individuals. User-generated content will have more organic reach, generate more trust.