Recently, internet marketing is developing very fast and improving the quality of online activity. With the development of technology and the proliferation of the Internet, marketing research is changing: their volume is increasing and quality standards are rising.
With online research, you can get a lot of primary information: target audience research, consumer opinion research, service quality research, market change trends, competitors’ marketing activities, and more. ⠀
At the end of 2019, New City Developers also conducted an online survey to identify the awareness of new buildings and developers in the city of Boryspil. The survey lasted 1 month and covered 10,000 people (the population of Boryspil is 60 672 people), 250 questionnaires were generated. ⠀
We investigated such indicators as Top Mind (1st mention in the list of new buildings and developers without a clue), Spontaneous (name without a clue), Brand Awareness (a name from the list with a clue). Advertising activities of competitors were also investigated. ⠀
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